Dr. T Rahul

Assistant Professor

Department of School of Management

National Institute of Technology, Warangal - 506004, Telangana, INDIA

: rahult@nitw.ac.in

: 8978264848

Interests: Consumer Behaviour; Marketing Research ;Marketing Analytics

Dr. T. Rahul joined in November 2019 as an  Assistant Professor in the area of Marketing at School of Management, National Institute of Technology(NIT) Warangal. Prior to joining NIT Warangal, he worked in the role of Senior Data Scientist with Cyient Insights (Erstwhile Invati Insights) for five years.  He was part of the Data Science team that was responsible for developing actionable insights using analytics. During this time,  he has also delivered key note sessions and assisted for course development in the areas of Business Analytics and Data Science.. His Ph.D. dissertation was  in the area of developing  predictive models using neural networks for retaining customers of telecommunication service providers. He currently focuses on researching in the area of Marketing Metrics and Consumer Anthropology.


Course Taught Previously

Courses currently handling(Dec.2019):

  •  Entrepreneurship
  • Market Forecasting
  • Strategic Management in Construction



  • T.Rahul, R.Majhi, “Development and Performance Evaluation of Nonlinear and Robust Adaptive Models for Customer Growth Prediction in Telecom Sector”, International Journal of Business Information Systems,19(1),1-18,2015
  • T.Rahul, R.Majhi, “An adaptive nonlinear approach for estimation of consumer satisfaction and loyalty in mobile phone sector of India”, Journal of Retailing and Consumer Services,21(4),570-580,2014
  • M.Ravindar Reddy, Srikanth Ganesh, T.Rahul, Nandini Mann, ”Estimation of customer retention for Indian Mobile Telecommunication sector”, International Journal of Business Information Systems16(3),233-246,2014
  • T.Rahul, R.Majhi, “Investigation on Mobile Users’ Growth Prediction Performance in India”, International Journal of Multidisciplinary Research, 1(3), pp. 99 -102, June 2012
  • R.Majhi, G.Panda, T.Rahul, “Investigation on Identification of profitable Target Markets for Indian Online Shoppers”, International Journal of Advances in Management, Technology and Engineering Science, 1(6(11)), March 2012
  • SK Francis, MK Rao, T.Rahul. " A study of gap analysis in hospitals and the relationship between patient satisfaction and quality of service in health care services", International Journal of Research in IT Management, 2(1), 39-51, 2012


  • T.Rahul, R.Majhi, G.Panda, “Development and Validation of a Novel Method for Customer Satisfaction in Indian Mobile Phone Users”, XVI Annual International Conference of Society of Operations Management, IIT Delhi, 23rd - 25th December 2012
  • T.Rahul, R.Majhi, “Artificial Neural Network based Efficient Consumer Growth Prediction Scheme for Mobile Telecom Sector in India”, International Conference in Marketing, IIM Lucknow, 12th -14th, January 2012
  • T.Rahul, R.Majhi, “Applications of Neural Network in Marketing – Critical Review”, 4th  International Conference on Innovation in Management Challenges and Opportunities in the Next Decade”, PES Bangalore held on 11th -12th, August 2011
  • Veena, R.Majhi, Naveen, T.Rahul, “Customer Classification and GAP analysis in Banking Sector in Andhra Pradesh”, II International Conference on IT & Business Intelligence” IMT, Nagpur, 12th-14th, November 2010
  • R.Majhi, B.Panda, B.Majhi, T.Rahul, G Panda, “Development and Performance Evaluation of PSO Based Single Layer Nonlinear ANN Classifiers of Indian Online Shoppers”, 4th International Conference on ADVCOMP-2010, Italy, Florence, 25th -30th October 2010

PHDs Supervised






Awards and Honors


Additional Responsibility